Social media content strategy and visual direction for Valdé Beauty.
Founded by Margarita Arriagada, Valdé reimagines our relationship with beauty. We celebrate the beauty of authenticity, of being you with emphasis. For Valdé, lipstick is not about mirroring a cycle of superficial trends – it is a ritual passed on through generations of women. It projects confidence and self-possession to inspire a feeling of readiness to take on the day, the world, everything.
Project Types
Instagram Content Category Identification, Strategy & Visual Direction
Creating visual content buckets and assigning strategic, brand building objectives behind each.
Aesthetic direction, image making and template creation for content categories.
Project Gallery
Finished image making examples and templates + Select pages from a finished Content Strategy and Visual Direction Presentation
